Fuse / 7 Oct 2026
Built to connect: the Fuse approach
Explore how Fuse connects strategy, data, creative, Braze and measurement around one customer outcome. An interactive Live Wire feature.
5 min read
Fuse / The customer engagement magazine
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What's changing in customer engagement, why it matters to your team, and what to do next.
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Strategy / Technology / Customer value
Braze / 1 Oct 2026
Braze Forge 2026: What Changes in Campaign Delivery
Ten Forge announcements change how teams decide, build, connect and control customer journeys. Here is the practical Fuse view.
4 min read
Braze / 26 Sept 2026
Why Fuse Is All-In on Braze
Braze has been named a Leader in Gartner’s 2026 Magic Quadrant for Multichannel Marketing Hubs. For Fuse, it reinforces a deliberate choice: go deep on one customer engagement platform rather than spread ourselves thinly across five.
4 min read
Ai And Agents / 21 Sept 2026
Your Customer’s AI Is About to Decide Whether Your Brand Matters
AI agents are starting to mediate discovery, comparison and purchase decisions. CRM may soon need to serve two audiences: the customer and the software acting for them.
7 min read
Ai And Agents / 21 Sept 2026
The CRM Manager Is Becoming a Systems Designer
AI is moving campaign execution into the system. The CRM role is shifting towards designing the rules, data, components, agents and feedback loops that govern customer engagement.
6 min read
Customer Growth / 13 Sept 2026
Is your customer engagement system ready for peak?
A campaign calendar is one part of peak planning. Use six practical checks to test the data, decisions and journeys behind it, then assess your team with the Fuse Peak Readiness Calculator.
4 min read
Market Intelligence / 12 Sept 2026
Braze grew 26%. The stock fell 19%. AI is changing what the market thinks software is worth.
Braze and Klaviyo delivered strong growth and were punished. Snowflake and Salesforce were rewarded. The difference may tell us more about the next era of customer technology than any AI product launch.
8 min read
Braze Ecosystem / 10 Sept 2026
Braze improves handling of ‘Users with no apps’ segments
Braze has announced two updates for 21 September 2026: clearer abort logging and sending support for certain ‘Users with no apps’ segments. Braze says no action is required.
3 min read
Loyalty / 8 Sept 2026
Loyalty is about to gain a second audience: the customer’s AI agent
Loyalty programmes were designed to persuade people. The next generation also needs to be legible to the agents acting for them, without reducing belonging to a discount API.
5 min read
Ai And Agents / 7 Sept 2026
Your next customer journey may have a machine in the middle
AI layers are starting to summarise, prioritise and act before a customer reaches the message. CRM teams need to design for human attention and machine interpretation at the same time.
4 min read
Braze Ecosystem / 6 Sept 2026
Agentic CRM needs a control plane, not another chatbot
Agents that can build journeys, query catalogues and QA campaigns are moving CRM from assistance towards execution. The hard problem is no longer generation. It is governed authority.
5 min read
Retail Media / 5 Sept 2026
Retailers are about to market to shoppers they cannot see
AI-assisted product discovery is rising. If an agent becomes the shopper’s research layer, product data, trust and customer value become part of the media surface.
4 min read
Customer Growth / 4 Sept 2026
AI has made the execution gap impossible to ignore
Most marketing teams do not have an idea shortage. They have a handoff problem. AI makes content faster, but the value only compounds when the path from decision to live experience is redesigned.
5 min read