CUSTOMER STATE01
Know who the customer is, what is true now and what has changed.
Fuse × Braze / Specialist partner
TURN BRAZE
INTO CUSTOMER
VALUE.
The platform is powerful.
The opportunity is bigger.
The opportunity is bigger.
Fuse brings together the data, technology, strategy, creative and operating capability that turns Braze into better customer experiences and measurable customer value.
From first implementation to what comes next.
IMPLEMENT
Build the foundations properly
OPTIMISE
Unlock more of the opportunity
OPERATE
Turn capability into customer value
01 / The opportunity
BRAZE IS
PART OF A
SYSTEM.
Braze gives teams extraordinary orchestration capability. The biggest gains come when customer state, decisioning, creative, operations and measurement work with it as one connected system.
DECISIONING02
Decide what should happen next, for whom and why.
BRAZE03
Orchestrate the right experience across the right channels.
CREATIVE04
Make the experience useful enough to deserve attention.
OPERATING MODEL05
Give teams ownership, pace, governance and repeatability.
MEASUREMENT06
Know what changed and feed the learning back into the system.
02 / Your starting point
WHERE ARE YOU
WITH BRAZE?
Considering it, moving to it, or already live. Start with where you are and we will help work out what comes next.
EXPLORE01
Considering Braze?
Understand the foundations, team and architecture that help turn the platform into customer value.
Explore →
PLAYBOOK02
Moving to Braze?
See exactly how Fuse approaches onboarding and migration.
Explore →
AUDIT03
Live, but underperforming?
Find the constraints before adding more activity.
Explore →
HEALTH04
Data or journeys breaking?
Fix the technical and operational foundations.
Explore →
ENABLE05
Need your team to own it?
Build capability, governance and confidence.
Explore →
OPERATE06
Need it operated?
Add experienced lifecycle strategy and execution around your team.
Explore →
03 / Moving to Braze
DON'T MOVE
THE MESS.
A migration is a chance to improve the customer engagement system, not reproduce the platform you are leaving. Our onboarding playbook shows the approach, the risks and what your team should expect.
PROVE
Get something real working
BUILD
Create the reusable foundation
MOVE
Cut over with control
04 / Evidence
THE WORK
MATTERS
MORE.
Validation matters. The stronger evidence is what happens when strategy, technology and operations meet in live customer programmes.
Recent Braze work
Recent Braze work.
Examples of how Fuse helps brands launch, stabilise and scale customer engagement on Braze.
E-commerce
The Long Tail of a Wishlist.
“A 19-day gamified wishlist challenge turned bargain-hunting into declared intent, then kept that intent working through an always-on CRM engine for five months.”
175,304
10-item wishlists built
+120%
Year-on-year intent surge
R9.8m
Direct campaign revenue, Nov–Dec 2025
E-commerce
Live shopping built as an 18-day customer journey.
“Samsung's Galaxy Fold and Flip launch combined live commerce with Braze-powered email, in-app and push across one orchestrated customer journey.”
18 days
Orchestrated launch journey
97%
Published deliverability across touchpoints
3 channels
Email, in-app and push
E-commerce
A product launch designed as a personalised retail-media journey.
“Huawei's Watch Free 4 launch moved beyond static CRM into multi-phase, precision-targeted customer experiences on Takealot.”
3 phases
Pre-launch, launch and post-launch
15%
Published lead-capture voucher
App + web
Cross-platform experience
QSR
Turning Fried Chicken Day into a playable customer experience.
“A gamified in-app activation connected engagement, incentives and coupon delivery for KFC on Mr D.”
40%
Published increase in promotional engagement
In-app
Playable experience
Replicable
Framework for future activations
05 / Context
BRAZE,
SINCE 2014.
Fuse's founders have worked with Braze for more than a decade, across the customer, Braze and partner sides of the ecosystem.
Co-founder Warrick Godfrey's relationship with Braze has spanned customer, employee, SI partner and shareholder. Useful context, but the work is the point.
06 / The outcome
WHEN BRAZE
WORKS,
EVERYBODY WINS.
CUSTOMERS
More relevant, timely experiences.
TEAMS
Faster execution with less friction.
BUSINESS
More measurable customer value.
BRAZE
A platform that becomes more valuable and embedded.
07 / Already live?
WHEN BRAZE DOESN'T
WORK, NOBODY WINS.
If Braze is already live but the value is not showing up, that is a different problem. We look across the data, implementation, lifecycle programme, operating model and measurement to find what is holding it back.
08 / Braze FAQ
QUESTIONS
BEFORE THE
FIRST CALL.
Yes. We support Braze onboarding from planning through to go-live, including data, channels, campaign setup, testing, governance and launch support.
Yes. We audit the current setup, identify the blockers, and prioritise the fixes that will improve reliability, speed and campaign performance.
We do both. Fuse can support implementation, lifecycle strategy, campaign execution, reporting and ongoing CRM operations.
Yes. We can lead delivery, fill capability gaps, create playbooks, train teams, or provide specialist support where your team needs extra capacity.
Yes. Our maturity and technical audit reviews data, events, segmentation, channels, campaign architecture, deliverability, reporting and team readiness.
Most engagements begin with a short discovery call and a defined brief. From there, we recommend the right service package, scope and next step.
Fuse helps brands implement, optimise and operate Braze. That includes onboarding and migration, technical architecture and data integration, maturity audits, lifecycle strategy, team enablement, health monitoring and ongoing CRM operations.
Fuse combines more than a decade of experience around Braze with strategy, technical implementation, data, lifecycle operations and customer engagement expertise. The focus is turning the platform into better customer experiences and measurable customer value.
Fuse's founders have worked with Braze since 2014, across the customer, Braze and partner sides of the ecosystem.
Fuse supports Braze customers across the UK, Europe, South Africa and global programmes through its distributed team.
09 / Start here
BUILD MORE
CUSTOMER VALUE.
Considering Braze, moving to it, or looking for more from an existing programme? Tell us where you are. We will help identify the most useful next move.