Fuse / Work
NOT A
PORTFOLIO.
EVIDENCE.
Ideas are cheap. The work has to survive real customers, real systems and real commercial pressure.
This is customer engagement as a working system: behaviour, data, creative, orchestration and technology connected to something measurable.
Featured work / Takealot
Silver · IAB Bookmark Awards 2026Making the peak less peaky
THE LONG
TAIL OF A
WISHLIST.
19 days of gamification.
Five months of commercial value.
Black Friday usually rewards the deal-chaser. This campaign used a simple mechanic to turn bargain-hunting into declared customer intent, then kept that intent working after the competition ended.
Explore the case study →10-item wishlists built
Year-on-year intent surge
Direct campaign revenue, Nov–Dec 2025
Wishlist automation revenue, Nov 2025–Mar 2026
PRIZE
Add 10 items. Win your wishlist.
BEHAVIOUR
Customers build the list.
INTENT
Wishlist becomes declared demand.
BRAZE
Triggers react to customer state.
COMPOUND
Price drops and stock returns keep converting.
More work
REAL WORK.
FULL WIDTH.
No mobile carousel. No clipped neighbouring cards. Each story gets enough space to communicate the idea before asking you to explore it.
