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Fuse / The customer engagement magazine

Explore the latest

LIVE WIRE.

What's changing in customer engagement, why it matters to your team, and what to do next.

Salesforce + Braze: an exciting next chapter. Illustrated customers using a phone, visiting a shop and browsing on a laptop, connected by blue light paths.Latest / Braze

20 Oct 2026 / 3 min read

Salesforce + Braze: an exciting next chapter

Fuse welcomes the proposed acquisition and the opportunity to help brands meet their customers wherever they are.

Read the story

Also in this edition

A woman checking her phone with a coffee in hand.

Fuse / 5 min

Built to connect: the Fuse approach

Read story
Braze Forge 2026: ten product announcements and what they change in campaign delivery.

Braze / 4 min

Braze Forge 2026: What Changes in Campaign Delivery

Read story

The reading list

Featured
stories.

Selected by Fuse.

01 / Braze

Salesforce + Braze: an exciting next chapter

3 min read

02 / Fuse

Built to connect: the Fuse approach

5 min read

03 / Braze

Why Fuse Is All-In on Braze

4 min read

Explore Live Wire

Braze Ecosystem

Strategy / Technology / Customer value

All articlesBrazeFuseAi And AgentsCustomer GrowthMarket IntelligenceBraze EcosystemLoyaltyRetail Media
Fuse Live Wire diagram illustrating the announced abort logging and email, SMS and webhook sending updates for specific app-filter scenarios.

Braze Ecosystem / 10 Sept 2026

Braze improves handling of ‘Users with no apps’ segments

Braze has announced two updates for 21 September 2026: clearer abort logging and sending support for certain ‘Users with no apps’ segments. Braze says no action is required.

3 min read
A governed control plane connecting customer state, decisioning, content and activation agents.

Braze Ecosystem / 6 Sept 2026

Agentic CRM needs a control plane, not another chatbot

Agents that can build journeys, query catalogues and QA campaigns are moving CRM from assistance towards execution. The hard problem is no longer generation. It is governed authority.

5 min read
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