01
Strategy that ships.
We don't produce strategy documents that sit in a drawer. Every strategic output is wired to what gets built next, because the people writing the strategy are the same people running the build.
Fuse / operating systemBuilt 2023 → still day one
About Fuse
SMALL TEAM.
BIG SYSTEM.
A small, distributed team built around customer value, specialist craft and the belief that strategy should survive contact with delivery.
01
Bravery
02
Curiosity
03
Trust
04
Highest standards
Why Fuse exists
Strategy that survives delivery.
We built Fuse because customer engagement kept being split into artificial pieces: strategy over here, platform over there, data somewhere else, creative at the end. Customers experience one system. We think the people building it should too.
01
Think across disciplines
02
Build close to the work
03
Learn from what ships
How we behave
PRINCIPLES ARE ONLY USEFUL WHEN THEY CHANGE THE WORK.
02
Braze, properly.
We were Braze before we were Fuse. The platform's potential is real. Most deployments don't realise it because the partner doing the work doesn't know the platform deeply enough to push past defaults.
03
Edge over diplomacy.
Diplomatic answers waste everyone's time. We tell customers when their plan won't work, when their data is broken, when their team isn't ready. The conversation is faster when nobody's pretending.
04
Specific over abstract.
Generic agency language is the credibility tax everyone else dodges. We pay it. Real client names. Real numbers. Real technical detail.
The people in the system
Distributed by design.
Different disciplines, markets and perspectives. One standard for the work.
Daily stand-up / one distributed teamCape Town · Edinburgh · Pretoria · Dubai · Budapest
Co-founder & CGO
Warrick Godfrey
Commercial lead and growth operator focused on turning CRM strategy into measurable commercial outcomes.
Co-founder & COO
Byron Koller
Runs delivery operations and execution quality across programmes, ensuring strategy survives implementation reality.
CRM & LCM Delivery Lead
Annika Dunaway
Leads lifecycle programme delivery from journey architecture through production cadence and optimisation loops.
Tech & Data Lead
Jon Cuthbert
Owns technical architecture and data design, making sure lifecycle ambitions are buildable and resilient.
Content Marketing Lead
Manu Godfrey
Shapes content systems that support conversion, retention and lifecycle performance across channels.
Creative Head
Brian Akermann
Leads creative direction so lifecycle output looks and feels like brand work, not automation templates.
Sr Digital Designer
Nadia Ruster
Designs channel-native experiences and campaign systems that scale without losing craft.
Sr Design Systems Lead
Colleen Visser
Builds reusable design systems that connect lifecycle strategy, creative consistency and delivery velocity.
Sr CRM Ops
Khaled Saad-Eddin
Leads CRM operations rigor, ensuring campaign logic, QA and governance stay tight at scale.
CRM Ops
Irum Idress
Supports execution pipelines, quality control and performance reporting across active client programmes.
Client Ops
Josephine Chimbo
Owns delivery coordination and client operations, keeping complex workstreams aligned and moving.
Braze Onboarding Lead
Annalize van Deijl
Leads onboarding engagements with a focus on platform readiness, team enablement and fast value realisation.
Technical Advisor
Marco Lourenco
Provides senior technical guidance on architecture decisions and implementation risk across critical builds.
Adjacent work / Fuse Bees
Real. Slow. Seasonal.
Our Scottish Borders biodiversity project supports practical, local work and makes its progress visible. Honey is a by-product. The point is the habitat, the learning and the people doing the work.
