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Fuse / The customer engagement magazine

Explore the latest

LIVE WIRE.

Ideas, insight and developments shaping customer engagement. From the industry to the work.

A blue shopping trolley and connected glass blocks on a dark runway, illustrating preparation for peak retail demand.Latest / Customer Growth

13 Sept 2026 / 4 min read

Is your customer engagement system ready for peak?

A campaign calendar is one part of peak planning. Use six practical checks to test the data, decisions and journeys behind it, then assess your team with the Fuse Peak Readiness Calculator.

Read the story

Also in this edition

Fuse Live Wire artwork showing growth, AI, margin and guidance passing through a market proof threshold into economic value.

Market Intelligence / 8 min

Braze grew 26%. The stock fell 19%. AI is changing what the market thinks software is worth.

Read story
Fuse Live Wire diagram illustrating the announced abort logging and email, SMS and webhook sending updates for specific app-filter scenarios.

Braze Ecosystem / 3 min

Braze improves handling of ‘Users with no apps’ segments

Read story

The reading list

Featured
stories.

Selected by Fuse.

01 / Customer Growth

Is your customer engagement system ready for peak?

4 min read

02 / Market Intelligence

Braze grew 26%. The stock fell 19%. AI is changing what the market thinks software is worth.

8 min read

03 / Braze Ecosystem

Braze improves handling of ‘Users with no apps’ segments

3 min read

Explore Live Wire

Ai And Agents

Strategy / Technology / Customer value

All articlesCustomer GrowthMarket IntelligenceBraze EcosystemLoyaltyAi And AgentsRetail Media
Customer messages passing through an AI interpretation layer before reaching a person.

Ai And Agents / 7 Sept 2026

Your next customer journey may have a machine in the middle

AI layers are starting to summarise, prioritise and act before a customer reaches the message. CRM teams need to design for human attention and machine interpretation at the same time.

4 min read
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