Answer in 30 seconds
Salesforce has agreed to acquire Braze, subject to approvals. Fuse welcomes the news and will help customers assess confirmed developments, protect their current investment and build connected customer experiences.
Salesforce has announced an agreement to acquire Braze for approximately US$5.66 billion in enterprise value. The transaction remains subject to shareholder and regulatory approvals, with completion expected in Salesforce’s fiscal year 2028.
At Fuse, we are delighted by the news. Congratulations to the Braze team and the community of customers and partners who have helped build it.
We have built our business around helping brands turn Braze’s capabilities into useful customer experiences. This announcement gives us plenty to be excited about.
Meet customers wherever they are
A customer might discover a product on their phone, ask a question through WhatsApp, visit a shop and return to an app to buy. Each interaction should recognise their needs, preferences and relationship with the brand.
Our view is that the proposed combination creates an exciting opportunity to connect those moments.
Salesforce says Braze’s real-time engagement and AI decisioning capabilities would complement its customer data, CRM and Agentforce platform. Both companies have also stated their commitment to an open, composable approach, giving customers flexibility across their data, tools and partners.
For Fuse, the opportunity is clear: help brands use that capability to make each customer interaction relevant, timely and useful.
Helping our customers navigate what comes next
Our role is to help customers make confident decisions as this future develops.
We will continue to connect strategy, data, technology and creative around clear business outcomes. That means helping customers:
• Make customer data available, accurate and governed.
• Build connected journeys across the channels their customers choose.
• Introduce AI with clear permissions, human oversight and measurable goals.
• Assess new capabilities against their existing architecture and priorities.
• Protect the value of their current investment as future plans become clear.
Customers will have questions about product direction, integrations and commercial terms. We will track confirmed announcements, explain their practical implications and help each client plan from the facts available.
An exciting future, built together
Our commitment remains simple: help our customers meet their customers wherever they are, with experiences that deserve their attention.
We are excited about what Salesforce and Braze could build together. We look forward to helping our clients turn that opportunity into lasting customer value.
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