Case study · E-commerce
Takealot × Samsung
Live shopping built as an 18-day customer journey.
Samsung's Galaxy Fold and Flip launch combined live commerce with Braze-powered email, in-app and push across one orchestrated customer journey.
The situation.
Samsung was launching two flagship devices simultaneously in a crowded mobile market. The public brief was to create buzz, drive pre-orders at scale and coordinate a multi-touchpoint campaign across email, in-app messaging and push notifications.
What Fuse built
Designed the 18-day campaign sequence from pre-order through follow-up
Built an interactive YouTube-embedded live shopping experience with real-time engagement
Orchestrated email, in-app and push through Braze
Used segmentation, behavioural triggers, calendar integration and personalised messaging to connect the experience
What changed
The published case study describes a breakthrough live shopping launch in which Braze Canvas orchestrated an 18-day journey with 97% deliverability across touchpoints, supported by real-time push, email and in-app sequences.
Fuse take
The interesting part was not the live stream on its own. It was treating a retail launch as a connected customer journey, with attention, timing, personalisation and commerce working as one system.
Up next
A product launch designed as a personalised retail-media journey.
Ready to start?
Vision with action. Let's build what's next.
Whether you need a Braze implementation, a maturity audit, or a CRM team that runs your programme - we're built to help. Tell us where you are and we'll tell you what's next.