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Part of the Tech & Data studio →Retail Media
Peak, Play, Pulse. Retail media that converts, not just lights up.
Three motions for retail media that work because they're built around how shoppers actually behave. Peak for the moments that matter - launches, takeovers, key shopping events. Play for engagement-led creative that earns attention. Pulse for the always-on triggers that catch lifecycle intent. Built for retailers and platform brands who need retail media to deliver business outcomes, not impression counts.
The reality
Most retail media programmes underperform because…
Retail media has scaled fast and got generic fast. Banner placements priced on inventory rather than impact. We design it as a lifecycle channel - segmented, triggered, measurable - so it earns its budget.
Built for retailers, not for ad networks.
We design retail media as a customer engagement channel. That's why our Peak/Play/Pulse framework reads more like a CRM strategy than a media plan - because that's what it is.
What we do
The work, specifically.
Peak motion: high-visibility moments, site and category takeovers, key shopping events
Play motion: interactive, cross-channel creative built for engagement and brand perception
Pulse motion: always-on triggered campaigns across the customer lifecycle
Measurement frameworks designed for retail media, not adapted from display advertising
Built for retailers, not for ad networks.
We design retail media as a customer engagement channel. That's why our Peak/Play/Pulse framework reads more like a CRM strategy than a media plan - because that's what it is.
Trusted by Retail Media clients
Next step
Ready to move?
Choose your entry point and we will build from there.