Moving to Braze is an opportunity to improve the customer engagement system, not reproduce the platform you are leaving. Here is what a Fuse-led move actually looks like.
Agree the identity spine, validate data and consent, configure the workspace and get a priority journey working on real data. Discovery should produce something operational, not just a document.
Create the reusable template, content, channel, reporting and governance foundations, then build the journeys that survived rationalisation.
Migrate in priority waves, validate outputs, retain rollback paths and enable the client team to operate the platform without permanent dependency on Fuse.
If profiles cannot resolve consistently across source systems, every journey inherits the problem.
DO / Settle and demonstrate the identity spine before scaling the build.
Channel preferences, suppression and consent history are not migration housekeeping.
DO / Model them before campaign construction and validate the state end to end.
A technically finished build can still fail at the inbox.
DO / Plan sending infrastructure and warming alongside the implementation, not after it.
Like-for-like migration recreates historical workarounds and maintenance burden.
DO / Classify the estate into keep, consolidate and kill before paying to rebuild it.
Data mapping, app releases and approvals become schedule risk when ownership is vague.
DO / Name the owner and date for every dependency at the start.
A new platform can create new definitions and unexplained variance.
DO / Reconcile reporting to an agreed baseline during the build.
A platform is not operationally live if the team still depends on the implementation partner to ship.
DO / Have the client team build and run real work before handover is called complete.
Before work starts, important components need an explicit owner. Fuse-owned. Fuse-advisory. Client-owned. Out of scope. Ambiguity is not a delivery model.
We build it. You review and approve.
Your team builds with our patterns, guidance and QA.
A named prerequisite or decision sits with your team.
Deliberately excluded so nobody discovers the assumption at cutover.
Eight questions worth answering before a migration plan hardens into a commitment.
If several of those answers are still unclear, that is useful information. Resolve the uncertainty before buying a migration plan built on it.
Talk through your move →A typical mid-sized migration can often be delivered in roughly 12–16 weeks, but estate size, source systems, identity, consent, channels, app release cycles and deliverability can materially change the plan. Fuse validates the real scope before treating a timeline as a commitment.
Usually not. Fuse starts by classifying the existing estate into keep, consolidate and kill, then rebuilds what deserves to survive rather than reproducing the legacy platform inside Braze.
Where the architecture and contracts allow it, controlled parallel running can reduce cutover risk and help reconcile outputs before legacy journeys are retired.
The right answer depends on what is needed for identity, consent, segmentation and customer decisions. Fuse prefers a deliberate data architecture rather than copying history into Braze simply because it exists.
Usually CRM or marketing, data or engineering, mobile/app ownership when relevant, and people with authority to make decisions about the existing campaign estate and operating model.
Cost depends on the estate and delivery model. Fuse scopes around the real architecture, migration volume, channels, ownership and risk rather than pretending every onboarding is the same.
Use the move to build a better customer engagement system. We can help you work out what deserves to survive it.
Talk to Fuse →